People today prioritize health, holism, and happiness like never before, and they are seeking out like-minded businesses that share these values. As a result, health and wellness have become a $4.2 trillion industry, and wellness tourism is booming. 

Today’s consumers want brands and places to communicate health and wellness in a meaningful and authentic way. They don’t just want products, they want an experience.

Here are a few ways you can grow your health & wellness store while meeting the needs of your community.

Promote Wellness Products

A well-curated selection of natural products, herbal supplements, and essential oils, as well as organic skincare products and holistic treatments will draw in wellness enthusiasts to your store. Whether you’re looking for immunity boosters, sleep aids, or digestive healers, your e-commerce store should have something for everyone.

Plant-Based and Gluten-Free

Plant Protein Powders, Gluten Free Ancient Grains, Non-GMO Ingredients, And Paleo-Friendly Snacks. A growing wellness community wants clean, nutritious options.

Wellness Education

Provide free weekly seminars, talks and health-related classes. Yoga and meditation sessions, acupuncture demonstrations, reiki sharing circles and herbalism classes would be very attractive. Collaborate with local wellness professionals to offer classes and build relationships.

Wellness Brand Tastemakers

Feature brands that are pioneers in the wellness movement. Partner with brands that are inspiring people to lead happier, healthier, and more balanced lives. Welcome the brand representatives to give lectures, lead demos, and spread wellness wisdom. Your store will become a wellness brand mecca.

Wellness Community Hub

Make your space a welcoming third space for your wellness community. Offer comfortable seating, natural light, healthy snacks or sample items, organic coffee or tea, and community bulletin boards for events. Create a sense of community to keep wellness visitors coming back.

Also Read: Top Must-Have Home Gym Equipment For Your Fitness Journey

Wellness News and Events

Share the latest wellness news, studies, products, and events on social media and in your newsletter. You can either use your health store POS system to run your marketing campaigns. 

Keep an eye out for new wellness brands and products, new community events, conferences and summits in your community, yoga classes at local studios, new farmer’s market openings, health-related charities and causes to support, and stay on top of the latest wellness trends to cement your position as a wellness expert.

A Retail Wellness Experience

From bottled kombucha to diffusers for essential oils to hemp-woven materials, everything in your space should be designed to help you feel good, relax, and rejuvenate. Keep it simple and natural with some botanical accents to create a cozy wellness haven.

Wellness-Minded Staff

Train your employees about the newest wellness products, topics and advice to help them build trust with customers who want to improve their health and wellness. Get them to try the products for themselves so they can talk about it from experience.

Customer Engagement

Host a special wellness event each season, like a detox or a 30-day challenge. Give away discounts, win prizes, and get advice from experts. Invite people to join a wellness book or podcast with ideas and conversations.

Create a wellness volunteer program where experts volunteer their time to provide personalized wellness plans or advice to customers. These engagement programs turn customers into loyal customers and ambassadors for your brand.

Partnership Power

Collaborate with local fitness centers, yoga spots, chiropractors, herbalists and nutritionists for joint promotions and events. A lot of people would love the chance to teach your customers about their wellness programs.

Collaborate with wellness brands for workshops, demos, launches or pop-ups! These strategic partnerships help you give your customers more value and get your name out there in the wellness world.

Measuring Success

Keep an eye on how your wellness products are selling, how many customers have questions or comments about them, how many people are signing up for wellness classes. How much traffic your store is getting, and how much people are engaging with your wellness resources like community boards.

Now, use your management software to track how many new dedicated wellness customers you get over time and see if their spending goes up as their wellness practices improve.

Doing surveys, talking to focus groups, and seeing what people are saying on social media can give you a better idea of how you’re doing in terms of meeting your health and wellness goals. Being data-driven will keep you motivated to keep improving your wellness services and destination.

If your store is dedicated to health, wellness and well-being, it can become a popular spot for people who share your values. If you’re a wellness retailer, you can experiment with a POS system that aligns with your mission.

If you’re looking to open a health and wellness store or natural grocery store, Hana Retail is the way to go. Our POS system is designed to help you reach your wellness goals, no matter where you shop. Sign up today for FREE!